Prior to the opening of your store, you will be required
to attend and successfully complete Indigo Joe's intensive
6-week franchise training program. This program is
designed to educate each new franchisee in all aspects
of restaurant operations and provide them with the tools
to achieve success.
Some of the topics to be covered are:
• Customer Service
• Preparation of Indigo Joe's menu items
• Quality and Food Portion Control
• Beverage and Inventory Management
• Cost Control
• Employee Hiring and Scheduling
• Store Safety Guidelines
• Management Tools and Systems
• Turnover Reduction
• Budgeting and Forecasting
Other Training Support
Store Opening training will be provided by our Corporate
Training Team for 7 days prior to the opening date of
your store and until 7 days after. This training will
include a more “hands on” approach to managing and
successfully running an Indigo Joe's restaurant. During
this period we will work closely with you and you staff
to insure a smooth opening and transition to making your
Indigo Joe's a successful operation.
Operations
Indigo Joe's provides on-going operational support, even
after your store is open, through our field service
representatives. These veteran operations professionals
provide advice and counsel in all areas of your Indigo
Joe’s restaurant. So, help or advice is only a phone call away.
Marketing and Advertising
Indigo Joe's understands the importance of Marketing and
Advertising as tools in becoming successful and in
creating brand recognition.
In-House Marketing
The dining experience which Indigo Joe's creates for its
customers is perhaps the most important type of advertising.
Great food, great service and an exciting atmosphere will
keep the customer coming back time and time again. This
begins with attention to details such as customer greeting,
appearance/cleanliness of restaurant, positively outrageous
service, suggestive selling and plate presentation are all
key elements we focus on to not only keep the customer happy, but to encourage him to tell others about his experience. This is the most successful approach to advertising, as the customer is the best salesman of all!
Advertising
We realize that advertising is very area subjective, meaning,
what works in one area will not necessarily be best in another. With this in mind, our support staff at Indigo Joe's works closely with each franchisee to offer advice and support in helping them tailor-make a successful advertising program that works for them.